Key 2 Loans and More

Though in many ways in the modern world it would appear a simple gambit, before this point the acquisition of subprime auto loan portfolios has occured across several markets with no single outlet. Now, a business designed with the Ebay auction principle as a design goal has emerged and set out to revolutionize this, with portfolio purchasing now approached using a contemporary mind-set.

Now recognized as a national platform, the loans are sorted into packages which are then purchased at substantial discount levels. Minor packages in this way become a smart investment, meaning the market is more open to all investors.

Location and time are no longer of major importance and business can be conducted day and night, which saves a healthy quantity of money. As with all Web businesses, selling subprime and consumer loans using this system has the benefit of reaching a wider range of customers than ever before.

Making contact with as many leads as possible is the key to dealing in anything. In order to optimize the locating process, registered users of this marketplace are provided with data they request to make their business more profitable. When marketing loans, the more data you can use, the better the results will be. The more transparent the available information concerning potential loan packages is, the greater your ability to minimize risk and make the most from your investment will become.

The standardization of loan level information places the control of portfolio sales right in your lap, rather than in the hands of a broker or similar third party. Direct negotiation with full disclosure puts you in a position in which both buyer and seller can equally benefit.

Simpler choices of what to invest in are created by keeping the packages standardized rather than fragmented. This saves time for both buyers and sellers by swiftly settling on the perfect deal for your needs. Add a system of open bidding and all transactions become much more likely to close with, due to direct negotiation, a strong likelihood of gain for everyone involved.

Remember, the Net has opened up you inexhaustible opportunities, and the range of ways to trade in loan portfolios is in the process of bursting wide open. Dealing in loans online extends your range, standardizes data and supplies you with the perfect portfolio to increase profit.

Do you ever find yourself feeling covetous while you look at a beautiful auto going by? Then you should have a look at these beautiful cars. These autos are sold with everything necessary from an auto and you won’t have having to pay too much. They are exceedingly attractively finished, fantastic looking, additionally you can bask in the looks of jealousy that a luxury car is sure to create. In addition, pricing on premium vehicles has never been more competitive than today.

How about the BMW 3 series from the famous German premium car maker? Uncompromising luxury is standard in all models even the less expensive ones. The BMW 3 series handles as you would expect from such a respected manufacturer, with rapid acceleration and brilliant road holding. With its impressive specs and lavish interior the BMW 3 series offers a smooth and responsive drive no matter where you end up.

For the drive of your dreams you might wish to consider the Hyundai Sonata GLS. Today’s prices are more competitive than ever, particularly on the basic models. With a choice of gearbox types and a powerful engine the Hyundai Sonata has the speed and manoeuvrability you would anticipate from a manufacturer of this ilk. Inside there is enough space to transport all your gear and the ultra luxurious seats make sure that you will thoroughly enjoy every second of your drive.

It’s certainly worth checking over the GMC Yukon. The GMC Yukon is comfortable and spacious for modern drivers at an affordable price. Boasting a top of the line engineering and every safety device required from a premium vehicle, the GMC Yukon is unquestionably a great purchase. The GMC Yukon is all you could want from a car. The GMC Yukon is certain to become a hot topic in your neighborhood. The BMW 3 series, the Hyundai Sonata and the GMC Yukon all offer a premium driving experience. Each of them offers a full spectrum of extras taking in every last area of the automobile from the headlamps and electrically operated side-mirrors to a navigation system and Bluetooth connection. In the end it really doesn’t matter whether you’d prefer to go for a joyride or just enjoy some great tunes, there’s no have your hard-earned cash for big-ticket options. Be sure you do not miss out on current great pricing, get along to your local dealer and find the car of your dreams.

For more tips, we recommend you hop over to our incredible page for car dealer reputation management advice!

Search engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need. This is why link popularity is so imperative. If the customers do not find your website, you have no possibilities of making any sales.

You’re probably wondering what the blazes is popular about a link! Well, in a word – plenty! Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. So, you’re probably wondering, how do I make my link popular?

Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It’s a simple formula, but a very important one. Google created the system, and now virtually all the most popular search engines employ it to rank your web pages in their indexes.

The more commonly used your keyword is, the harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on any search engine. But don’t be discouraged; there are tried and true ways of achieving link popularity using the most competitive keywords.

There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity. In fact, it may have quite the opposite effect. This is particularly true when pertaining to websites that are nothing more than “link farms” – pages containing line after line of indiscriminate links. Search engines may aggressively discriminate against your website if you are associated with a link farm, so steer clear of them!

The next thing to bear in mind is the quality of the site you are linking to. Never link to a page you have reservations about your visitors seeing. The last thing you want your website to appear as is indiscriminate and cheap. Linking to sites of poor quality will only lessen your link popularity, if not completely destroy it.

So let’s get to what you need to do to achieve supreme link popularity and improve your rankings to stellar status on all the popular search engines.

The first step, and the fastest way to get your foot in the door, is to get a listing in a popular directory, such as Open Directory Project and Yahoo. If your site is business-related, you will want to be listed on Yahoo, and despite the fact that it will cost you around $300 a year, it will be money well spent. If your site is non-commercial, the listing will be free, but it will take time and follow-up to actually get it listed. Open Directory is gives you a free listing whether you are business-related or non-commercial, but be prepared to make a lot of follow-up inquiries before you see your site listed.

You are aiming to get listed in the highest level of appropriate category, and this just takes some common sense. For example, if your company ships Alpaca wool from an Alpaca farm located in the middle of Nowhere, Tiny State, do NOT submit your listing to “Retailers from Nowhere, Tiny State.” BIG MISTAKE! All you have to do is look a little deeper – and submit your listing to the “Fine Alpaca Wool” category. You will not only associate yourself with culture and quality, but you will be listed in a national category.

To continue to PART 2 Click here.

This article may be freely reprinted as long as all links and author information remain.

pest control in plano tx company Safe Pro Pest Control is extremely honored and proud to serve our Allen, Texas pest control customers with high quality products and outstanding personal services that are unparallelled by larger companies. You get will get the personal attention you deserve without the non personal, large company coldness. To Allen, Texas pest control company Safe Pro Pest control, delivering exceptional service means that we take the time and listen and allow individuals with the knowledge about the rodents, unwanted pests, or termites in and around their house and business. This Plano, TX pest control firm works with you every step of the process to make sure that you are not simply fully satisfied, but that we put a stop to troublesome pests on your property.
Mixed martial arts wear, mma gear, mma gear online, mma sparring gear, mma gears and mma work out clothes are just a few of the streegnths of HouseOfPain Iron Wear. http://www.houseofpain.com boasts second to none as well as the best mixed martial arts equiptment, mixed martial arts clothing, and all of the gear and apparel that you will require in the gym, in the ring, or on the street. The House of Pain website not only features the best in clothing, workout apparel, and gear, you can see our lifting and fighting news departments, in the gym section, other information, events, and links including news for the weightlifting and mma scene.
Reverse Craigstlist software can produce incredible results. It allows you the ability to literally develop possibly up to hundreds of thousands of leads in just minutes by searching for information from postings on craigs list. This very simple reverse craigs list software can offer a chance to quite literally take you operations to the next level. You just choose what niche you are interested in as well as specific geographical areas, simply push a button, sit back, and watch the leads roll in. After this you then are able to mail a sales letter directly to this list or manage them, export, save, and more. There are many differnt kinds and brands of reverse craigs list software and data mining software on the market today.

We know that greed and fear rule the markets. But did you know that when investors gets too greedy, markets usually fall, and when investors are overcome with fear, markets usually rise. So how can when we monitor investors emotions and take advantage of investors emotional extremes?

Welcome to the world of investor sentiment analysis.

Investor psychology has been analysed for at least 250 years. Charles MacKay wrote his book, ‘Extraordinary Popular Delusions And The Madness Of Crowds’, in 1841, describing, among other manias, the herd mentality that caused the South Sea Bubble. Since then, many academics have published financial theories based on the concept that individuals act rationally and consider all available information in the decision-making process. But real life frequently demonstrates that the behavior of equity markets is irrational and unpredictable. A field known as “behavioural finance” has evolved over the years attempting to explain how emotions influence investors and their decision-making process. Studying human psychology helps predict the general direction of financial markets as well as many stock market bubbles and crashes. At the height of a period of optimism, greed moves stocks higher, ignoring business fundamentals and therefore creating an overpriced market. At the other extreme, fear moves prices lower, ignoring obvious opportunities and creates an undervalued market.

One important study, (“Aspects of Investor Psychology,” The Journal of Portfolio Management, Summer 1998) found that investors are much more distressed by prospective losses than they are made happy by equivalent gains. Some researchers theorize that investors “follow the crowd” and conventional wisdom to avoid any regret in the event their decisions prove to be incorrect.

QUANTIFYING INVESTOR EMOTIONS OR INVESTOR SENTIMENT

When a stock or market index rises, we know that it means investors are more eager to buy than to sell. But how can we accurately gauge just how investors feel?

Most often, investors are somewhere between mildly positive and mildly negative, and only occasionally do they demonstrate the extremes of greed or fear. It is easier to detect emotion when it is close to either irrational exuberance or outright fear. When markets act this way, it becomes “news” and moves from the business section, to being featured at the start of the evening news, and on the front page of the daily newspaper.

The success of charting as a tool, depends on investors repeating their behaviour patterns. There is always a comfort factor in doing the same as others and generally an aversion to behaving differently. Investors display herding instincts in their behaviour and this has become particularly noticeable among institutional investors. In the early stages of a rising trend in a market, positive sentiment can act as a positive driving force as everyone rushes in to join the party. However, there comes a time after the trend has been in place, when this positive sentiment acts as a warning that the trend is nearing its climax. That’s when smart investors will start switching to alternative investments.

The most sophisticated and active players in the market use derivative products to effect their transactions. These players tend to display earlier changes in emotion than most investors and normally their emotions run to greater extremes. So, derivative markets are a good source of data on investor sentiment. There are various options available on stocks, ETF’s and indexes. By using an option pricing formula, we can extract a measure of how much investors are prepared to pay for the possibility of making a profit, or hedging against a loss. This is known as implied volatility, and it provides a mathematical valuation of investor emotion. Implied volatility tends to be high (the scale is inverted) when the market has had a sharp fall and this is associated with investor fear. At the other extreme, low implied volatility often occurs after a rise in the market and when investors are becoming complacent.

Implied volatility image
http://www.theuptrend.com/ebook/ImpliedvolatilityAA.gif

WHAT IS THE VIX?

VIX is the symbol for the Chicago Board Options Exchange’s volatility index for the S&P 500 (SPX). It is a measure of the level of implied volatility and not historical or statistical volatility. A numerical value for the VIX has been published by the CBOE since 1993. The method of calculating VIX was changed in early 2003. Instead of using the S&P 100 (OEX) Index options, it is now calculated using the options on the S&P 500 (SPX). Also note that the VXN is the symbol for the implied volatility index of the NASDAQ 100 index.

The implied volatilities are weighted to give the VIX a value that in effect acts as the implied volatility of an at-the-money SPX option at 22-trading days to expiration. The VIX represents the implied volatility of a hypothetical at-the-money SPX option. If implied volatility is high, the premium on options will be high and vice versa. Generally speaking, rising option premiums reflect rising expectation of future volatility of the underlying stock index, which represents higher implied volatility levels. The higher the VIX, the more panic in the markets and the greater the chance that investors have given up hope, taken their money, and gone home.

Comparing the movement of the VIX with that of the market can quite often provide clues as to the future direction the market might move. The more the VIX increases in value, the more “panic” is an issue in the market place. On the flip side, the more the VIX decreases in value, the more complacency there is amongst investors. The psychological impact measured by a relatively high VIX is a clear indicator that tells traders markets are oversold. A historic example was displayed on July 23rd 2002 when the VIX shot over 55. That big move coincided with a significant low in the Dow Jones Industrial Average that was followed by a 1,034-point, six-day rally. That rally didn’t stick and the market again re-tested its July low in October of 2002. But throughout this double bottom in 2002 the VIX accurately identified a major directional shift in the market. At its core, the VIX is a statistical measure of emotions, and emotions are a major factor signalling capitulation in the market.

Sample charts
http://www.theuptrend.com/ebook/Impliedvolatility1.gif
http://www.theuptrend.com/ebook/Impliedvolatility2.gif

INVERSE RELATIONSHIP

Extremely high readings of VIX indicate market bottoms, while low readings indicate market tops.

The VIX actually has an inverse relationship to the stock market. This is one of the first things you’ll notice when viewing the VIX on a bar chart. When the VIX goes down the stock market moves higher. When the VIX advances, the stock market is headed lower. Generally speaking, a rising stock market is considered less risky by investors. On the other hand, a declining stock market is considered more risky. Therefore, the higher the perceived risk by investors the higher the implied volatility. This will make options, especially put options, more expensive.

When the phrase “implied volatility” is mentioned, keep in mind that it is not about the size of price swings. Rather it’s the implied risk that is associated with taking a position in the stock market. When the stock market declines, the demand for put options usually increases. Increased demand means higher put option prices.

USING VIX to TIME the MARKET

One early study identified a VIX value of 25 as normal, and a value above 35 as high. Between October 1997 and May 2001 the VIX indicator went above 35 eleven times. In this study, the S&P 500 index as represented by SPY ETF. was purchased each time and held until the VIX retreated below 25. There were 9 profitable trades for an average gain of 3.1% and an average holding period of about one month. By using this VIX timing scheme you could capture 80% of total gains in the market, but your money is only at risk one third of the time.

Sample chart
http://www.theuptrend.com/ebook/Impliedvolatility3.gif

Extremes in fear mark great buying opportunities.

Sample chart
http://www.theuptrend.com/ebook/Impliedvolatility4.gif

THE CONTRARIAN VIEW POINT OF THE VIX

An extended and/or extremely low VIX suggests a high degree of complacency and is commonly considered bearish. From the contrarian view point ,many traders are of the opinion that if the VIX becomes low, they’ll begin looking for a reason to begin selling stock. On the flip-side of the coin, a very high VIX can indicate a high degree of anxiety which often leads to panic among options traders. This action is often considered bullish by the contrarian, and they’ll look for reasons to begin buying stock. High VIX readings usually occur after an extended or sharp market decline with investor sentiment still very bearish. Some contrarians view readings above 35 as bullish. Hence, they’ll begin looking for a major market turn to the upside.

The VIX should be used in conjunction with “regular” analysis of price action on price charts. The wise trader will never make a purchase or sale based solely on the price level of the VIX. The wise trader will use the VIX (and its support and resistance levels) in conjunction with the price action of charts of the S&P 500, the Dow, and the NASDAQ.

Using the VIX with charts of these indices will help you get a good grasp of the current market psychology. Since market movements are based entirely on human emotions, it is important for traders to understand psychological indicators. When the VIX is used correctly it helps you stay on the right side of the market and make profitable trades.

SUMMARY
Understanding Investor Sentiment (or Investor Psychology) is by far the most powerful tool an investor can use to understand exactly where the stock market is, and where it is going. But it is often hard to digest, as it is counter intuitive to our human nature.

Here is a recent example that will help illustrate this point.

In September 2005, the TSX was making multi year highs. While the VIX Indexes was down near multi year lows. Standing back and looking at these two pieces of information, you might question the wisdom of adding long-term money to this market at this time.

You might, but human nature would not.

From GARY NORRIS
Canadian Press
Mon Oct 17, 3:58 PM ET

Canadians are shovelling money into mutual funds almost like it’s 2001 again, with September purchases of $1.8 billion – up from net redemptions of $545 million a year ago.

The Investment Funds Institute of Canada said Monday that investments in long-term funds – equity, bond and other funds excluding short-term money market funds – topped half a trillion dollars for the first time. “This underlines the fact that investors are making long-term commitments to funds, and not simply parking their investments temporarily in money market funds,” commented Tom Hockin, president of the fund industry association.

Sales in the first nine months of the year, net of redemptions and excluding reinvested distributions, totaled $18.4 billion, “the highest net sales figure since the same period in 2001,” Hockin observed.

Yes, you read that correctly, Canadian have not been this enthusiastic since the last time the market was peaking.

TSX Sample Chart
http://www.theuptrend.com/ebook/ImpliedvolatilityB.gif

Now we don’t have enough data yet, but since Canadian Mutual Fund investors did their “extreme” mutual fund shopping last month, the market has already dropped 800 points.

Now ask yourself, if you were going to put money into this market, was September the best, low risk time to do so in the past 5 years? Were these investors thinking analytically, or did the emotion of greed cloud their judgments?

My guess is that this is what I like to call “Panic Buying”, of Canadian Mutual Funds last month, will signal the very top of this market, and be the catalyst for a major sell off.

Only time will tell if I am right.

Stephen Whiteside is the founder and CEO of the leading stock market trend analysis site, TheUpTrend.com. Each day, we provide Smart Money Alerts on the top 1500 North American stocks. Stop by www.theuptrend.com and get a 30 day free trial!

Title: HOW GREENHOUSE GASES WILL DESTROY THE EARTH.

Author: Arthur Zulu
Contact Author: mailto: controversialwriter@yahoo.com
Copyright: Copyright © Arthur Zulu 2002
Word Count: 515
Web Address: http://www.1stbooks.com/bookview/10975

Publishing Guidelines: Permission is granted to publish this article electronically or in print as long as the bylines are included. A courtesy copy of your publication would be appreciated.

HOW GREENHOUSE GASES WILL DESTROY THE EARTH.

By Arthur Zulu

Death came swiftly for the Great Julius Caesar on his way to the capitol. And one of his murderers? Brutus, a trusted friend!

If you talk of betrayals, more bizarre things have happened. For even Agamemon — conqueror of lands and of mighty men, was killed by his own wife!

But pity neither Caesar, nor Agamemon. For your best riends are this moment betraying you. They have dug your grave, made out your coffin and are preparing to announce your obituary, even while you are still alive!

But hold on before you dispatch hired assassins to good old Billy, or faithful Penelope, and end up in the dock for first-degree murder. Who are these friends?

They are greenhouse gases. Now, try this experiment. Find
a hot corner of the street, park your car there, and shut yourself inside with the windows closed. How do you find
the experience?

The car will be terribly hot because while the transparent glass lets the sun’s rays in, it cannot let out the dangerous invisible infrared radiation. You will be killing yourself!

The same story proves true for the earth’s atmosphere which acts like the glass in a greenhouse. It traps the
sun’s heat thereby warming the earth. Without it, the
earth orbiting in the cold, empty space, would freeze!

But too much of a good thing is bad. The greenhouse gases
– our friends which make us warm, are turning into our enemies. Let’s see their dubious roles.

WATER VAPOR
As our friend, it absorbs heat. But as our enemy it cooperates with other gases to sound our death knell.

CARBON DIOXIDE
As our friend, it traps heat and sustains life. But we have produced too much of it that even the plants and the ocean cannot absorb, and the surplus is turning up the earth’s temperature.

METHANE
As our friend, this natural gas is as useful as carbon dioxide. But it has turned into an enemy because we have produced twice as much as we need, and the excess is making it impossible for the atmosphere to disintegrate other dangerous gases.

CFCs
As our friend, when chlorofluorocarbons are in the lower atmosphere, they are efficient heat absorbers. But when they rise up, they become our enemies because they go to destroy the earth’s protective umbrella, the ozone.

NITROUS OXIDE
As our friend, this laughing gas like CFCs absorbs heat when it is in the lower atmosphere. But when it goes up, it destroys the ozone.

OZONE
This gas is our friend when it is in the high atmosphere where it filters deadly ultraviolet radiation, the cause of
skin cancer. But when it comes down, it becomes our enemy.

Since these greenhouse gases are being added into the atmosphere daily from the use of fossil fuel, how can the danger of mass poisoning be avoided?

Well, Homo Sapien the smart has already dreamed up solutions:

Man will harness solar power to replace conventional ones.

Man will invent clean burning hydrogen fuel in place of
the hazardous petroleum products.

Man will make a gigantic parasol to shield the earth from
the sun’s dangerous rays.

Man will reforestate the globe to suck up excess carbon dioxide.

Man will fire up giant laser rays to kill CFCs before they damage the ozone.

Man will use solar power satellites to collect solar energy from space, and send it down as microwaves, or laser beams, for use in place of burning fossil fuels.

Man will …. That’s enough. Thank you man the wise. Clap for yourself!

Let’s hope that you will fix the greenhouse gases before
they cover your grave!

Copyright © 2002, all rights reserved

About the Author:

ARTHUR ZULU, The Most Controversial Writer in the World, is the author of the best – selling book,
HOW TO WRITE A BEST-SELLER. Download your copy and FREE excerpt at :
http://www.1stbooks.com/bookview/10975.
For FREE writing helps, mailto : controversialwriter@yahoo.com

About the Author

ARTHUR ZULU, The Most Controversial Writer in the World, is the author of the best – selling book,
HOW TO WRITE A BEST-SELLER.

From sea to shining sea, two of the most influential paralegal organizations for decades have been the National Association of Legal Assistants or NALA and the National Federation of Paralegal Associations or NFPA. Both are stalwarts in the paralegal industry and have competed throughout their tenures in trying to shape, guide and influence the language used throughout the profession. In addition, they spend a great deal of time and resources promoting paralegal schools and training programs they’ve help develop on both a local and global scale.

Intrinsic fundamental yardsticks to be aware of when assessing any paralegal program:

1. Paralegal degree programs need to teach both legal concepts and theory alongside usable, hands-on job skills. A solid paralegal school curriculum should also stress a wide range of topics from legal contracts and litigation to legal writing, legal research, torts and ethics. The really exceptional paralegal schools will focus on the entire development of their students’ by refining and honing their critical thinking abilities and by offering them the opportunity to gain valuable real-world experience through and internship or practicum.

2. Real world experience and unquestionable scholastic credentials are key character traits any high quality paralegal program director will possess. They must also have the desire to take “their” paralegal schools program to the highest level and the curriculum must be spot on for today’s paralegal work environment. Similarly, the teaching staff must possess both the field experience and the scholastic background to be considered “experts” in their classrooms.

3. Are you looking for a traditional campus environment or online training? Online paralegal training is becoming increasingly popular but is an online learning environment right for you? In addition, you need to find out what type of training system will be used (i.e. interactive video or web-based, etc.) and how much interaction takes place between the teachers and you (the student). Additionally, if you’ve never taken online paralegal classes before, you need to decide if you have the motivation and discipline to do the assignments on your own.

Even if long term you have aspirations to become an attorney, beginning your career in law as a paralegal is a smart first step. Becoming a paralegal will enable you to get your foot in the door of the legal field, which will open up additional opportunities whether you decided to pursue your law degree or continue to work as a paralegal. Regardless, a paralegal career offers countless opportunities.

Being obese is the basic cause of a massive range of severe health issues. Naturally reaching your target BMI isn’t as simple as it sounds. Step one is making some enquiries about how to get to your ideal weight.

Do not forget that it has taken years to gain the excess body fat, but losing it in as much time is not a lot of fun. Restricting what you are eating for months and months and not profiting from the results is frequently a struggle. Worse still, some diets can lead to other serious medical issues. So you have to consider all the alternatives around before you make up your mind.

Even though surgery is a common surgical operation these days, occasionally it can end up in some very unpleasant as well as serious side effects. Dizziness, feelings of nausea, and frequent vomiting due to narrowing of the intestine are everyday side-effects, especially if you binge. Numerous patients who select surgery likewise develop food allergies, irregularity in bowel movements and the cold intolerance. It is evident why this dangerous operation is not the best choice for everybody. For somebody needing to lose weight quickly, fat-burners offer a healthier option. These supplements create an effect like physical exercise on the human body through making heat, tricking the body into metabolizing excess body fat. Other sorts of fat-burners use hoodia, carnitine, and synephrine to accelerate metabolic rate and get rid of those excess fat stores. Liquid fat-burners work much the same way as those in capsule format except that they are made in liquid form. Naturally they act virtually instantaneously because a liquid is always digested a great deal faster.

Irrespective of whether you opt for a gastric bypass or intend to change your lifestyle, you should ensure that you the nutrients needed by your body. Cutting back on the quantity of food you consume of course means reducing your the variety of nutrients available. Therefore, make a point you drink plenty and find an appropriate supplement if you’re on a diet. If you would like to speed up your weight loss further, begin an exercise regimen which features both aerobic routines as well as muscle-building exercises. Everybody wants a miracle for getting rid of weight instantly. It’s important not to damage your well-being while you’re dieting. Finding the best diet for your life style, working out regularly, and using nutritional supplements when you have to, could be all you need to understand with regard to how to shed weight fast…

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One of the most well-documented and poorly understood principles of SEO theory is that no search engine has complete knowledge of any other search engine’s data and algorithms. Many people today still attempt to use Yahoo! Site Explorer or third-party SEO tools to do “link analysis” on Google backlink profiles, completely unaware that the data they are using is not helping.

In an article written in December 2008, the SEO Theory blog explained how link analysis fails when people use the wrong tools for the job. The metaphor of the three list pickers explains why some of the most popular options for looking at links are almost useless. Yahoo! Site Explorer, Google Webmaster Tools, and Microsoft’s Webmaster Center all fail to show you everything you want to know about your backlinks.

Search engines all do their own crawling and indexing. It should seem intuitive that given any two randomly chosen search engines you would find they have different databases and algorithms. Even so, many people blithely assume they can somehow take these different databases and algorithms and use them to analyze each other. So it is very common to see people talking about using Yahoo! to analyze Google’s search results. That makes no sense at all.

If you’re going to study SEO theory you have to be consistent about which rules you follow. In fact if you’re going to apply SEO theory you need to know what you are doing. Anyone can beat out a Website from raw HTML code, plug a few keywords into SEO-favored areas, and then start lobbing links over the fence. But that is just playing SEO by the numbers.

Search engine optimization can operate on autopilot because most people keep it at a pretty simple, mindless level. When it comes to understanding real theory there are so few people who can talk about the subject you might as well assume that anyone who hasn’t been writing about SEO theory for years is too green to get it all straight.

Don Bacigalupi has been named the new director of Alice Walton’s Crystal Bridges Museum of American Art.

Museum founder Alice Walton said Bacigalupi, 49, is “the ideal person for the job.”

“The depth of his experience in managing a museum, his scholarship in American art, and his commitment to arts education are a perfect fit with our mission and will ensure the success of Crystal Bridges,” Alice Waltonwho founded the museum four years ago, said in a news release.

Bacigalupi has led the Toledo Museum of Art since 2003.

“The opportunity to lead and help launch a major new art museum is thrilling,” said Bacigalupi. Crystal Bridges is distinguished among museums worldwide in offering an outstanding collection of American art in a beautiful natural setting. For me, the museum’s vision for offering meaningful learning experiences and a dynamic mix of programming serving local, regional and national audiences is especially important.”

The 100,000-square-foot facility is expected to open in 2010.

Crystal Bridges Museum of American Art is envisioned as a premier national art institution dedicated to American art and artists, learning and community gatherings, according to its Web site.

Also, Bacigalupi is one of more than 11 new hires at the museum, located in Bentonville, Ark.

“We have added 11 new positions in 2009, making our current number 36,”said Rhonda Houser, the museum’s human resources manager. “We expect to double in size in 2010, and ultimately plan to have a staff of about 100 in place.